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The drive for Purpose-led business is growing worldwide. According to the 2019 Edelman Trust Barometer Special Report*, a staggering 64% of consumers identify as “belief driven buyers”, i.e. they choose, switch, avoid or boycott a brand based on its stand on social issues.
Having a Purpose is not limited to big businesses. If anything, it’s SMEs who can embed Purpose more authentically and powerfully into their business model.
If your business isn’t driven by purpose, or...
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