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The drive for Purpose-led business is growing worldwide. According to the 2019 Edelman Trust Barometer Special Report*, a staggering 64% of consumers identify as “belief driven buyers”, i.e. they choose, switch, avoid or boycott a brand based on its stand on social issues.
Having a Purpose is not limited to big businesses. If anything, it’s SMEs who can embed Purpose more authentically and powerfully into their business model.
If your business isn’t driven by purpose, or you haven’t been able to clearly articulate the purpose it has, this free upcoming Masterclass is one not to be missed.
The Path To Purpose Foundations Masterclass is hosted by Carolyn Butler-Madden, speaker, author and Founder & Chief Purpose Activist of The Cause Effect, a Purpose Consultancy.
Carolyn promises you’ll walk away with valuable insights, frameworks and resources into this Masterclass, which you’ll be able to apply to start your journey on a path to purpose. Plus she’s giving away a free copy of her book, "Path to Purpose" when you register.
Check out the video below for more information.
Who would this Masterclass benefit?
Any leader who wants to integrate Purpose into their organisation authentically and sustainably. Whether you’re a B2B, B2C, SME or large corporate business – the frameworks and resources she shares will guide you to a path that is relevant to your business needs.
This could be the best two hours you’ve invested in your business this year. You can find full details of the Masterclass and register here.
*2019 Edelman Trust Barometer Special Report: In Brands We Trust? Mobile Survey
